Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice.
BLOG: 2022 Challenge
2022 Challenge
It's January, the dawn of a new year filled with new opportunities for you personally and professionally! Instead of the typical New Year's Resolution, I want to challenge you to make 2022 about business and personal growth. This month's blog will focus on goal setting and how it keeps us focused on our objectives.
A great start to your New Year plan is to complete a SWOT analysis of your practice to set goals and devise a strategy for growing your business in 2022. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are factors over which you have control (staffing, location, etc.), while Opportunities and Threats are external factors over which you have little to no control (competitors, supply chain issues, etc.). You want to be prepared to take advantage of opportunities and mitigate threats.
Next, make sure you set S.M.A.R.T. goals (Specific, Measurable, Achievable, Realistic, and Time-bound) for your business. Breaking a long-term goal down into smaller pieces helps you plan what has to be done to reach it. It also makes it easier to assess your progress along the way. Choose a method for tracking the progress of your goal. You can set different intervals and tracking methods depending on the nature of the goal. Don’t forget to look at your personal goals for 2022 as well!
Finally, create an action plan to achieve the goals you have set. Each action you take will lead to a specific measurable outcome that you choose, whether it be in the area of business development, programs and services, marketing, customer service, or monitoring of key financial benchmarks. SMART goals + Action Plan = Forward Momentum.
If you need help setting your SMART goals, contact Renee Matlock to schedule a complimentary, no-strings-attached, “Talk with Renee” session to discuss your practice, your goals and your dreams. Renee, the owner of The Private Practice Coach shares with clients her knowledge and expertise gained over 30 thirty years of building a profitable, multi-disciplinary private practice.
