Blog: Marketing
Nurturing Referral Sources
Understanding where your referrals are coming from, nurturing these relationships, and integrating this knowledge into your marketing strategy is essential to keeping your pipeline full. Read more
Why You Should be Using Solution-Based Marketing
Solution-based marketing is a client-centric strategy that prioritizes solving problems over merely promoting products or services. Read more
5 Must-Haves in Marketing Your Business
Remember that success isn't just about the bottom line—it's about the relationships you build and the impact you make. Read more
Satisfaction Surveys as a Marketing Tool
Satisfaction surveys can be an indispensable tool for gaining insights into your clients' experiences and preferences. Read more
The 3 Pillars of Branding - Actions/Behaviors
This pillar addresses how your brand interacts with your Right-Fit Client and brings your brand to life. Read more
The 3 Pillars of Branding - Content
Your content allows your Right-Fit Client to connect with you and your business. The words you use are important. Read more
The 3 Pillars of Branding - Design
When you hear the term "branding" what comes to mind? Many people think branding is your logo, colors, and business cards. Read more
Are You Utilizing Email Marketing?
Email marketing is an effective tool for brand recognition, establishing yourself as an expert, and creating a relationship with your prospects, former clients and current clients. This tool should be integrated into your overall marketing plan. Read More
Your Summer Program Marketing Campaign
Here are 9 "tried and true" strategies for your Summer Program Marketing Campaign. Read More
Mastering the Initial Client Conversation
The Initial Parent Conversation is essentially an interview between you and a prospective client/parent. Read More
Are You Establishing Yourself as an Expert
An expert is someone who is recognized as a source for advice based on their knowledge and skills. Read More
The Showcase Strategy
This is one of the most effective marketing strategies because it showcases you and your brand. Speaking to an audience of your Right-Fit Clients positions you as the expert in your niche. By "showcasing" your knowledge and expertise, you are seen as the authority on the topic. The Showcase Strategy is a great business builder because it invites follow-up and referrals. Read More
Branding - It's More Than What You See
Branding is a critical component to building and growing your business. It is more than your logo, website, and business cards. Read More
Can You Identify Your Right-Fit Client?
Identifying the profile of your Right Fit Client is the first step in the marketing of your services. It is important to define who you are marketing to, because if you market to everyone, you are marketing to no one! Read More
Content Marketing
Content marketing is intended to stimulate interest in your service without directly promoting it. Rather than being "salesy", it is designed to educate your Right Fit Client (RFC) about your service, build a relationship with your target audience, and relay how you can solve their problem. Read More
Discovering Your Niche
A niche market can be the key to a successful small business. By focusing your business and marketing effort in this area, you will differentiate yourself and stand out among the crowd. Read More
Are you Leveraging your Facebook and LinkedIn Relationships?
Are you building ‘Likes’ on your Facebook business page and ‘Connections’ on your LinkedIn page? More importantly, are you leveraging these new relationships to build your business? Read More
Do You SWOT?
A simple way to analyze your business is to complete a SWOT analysis to assist you in developing and achieving your business goals. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Read More
Are You Nurturing Your Referral Sources
Do you have a system to acknowledge and nurture your referral sources? Developing a system to nurture your referral relationships is a matter of good manners, good communication and good marketing. Read More
9 Strategies for Your Back-To-School Campaign
Here are 9 "tried and true" strategies for your Back-to-School Campaign. Read More
10 Strategies for Networking During This Pandemic and Beyond
Need help navigating the pandemic-era business world? Here are 10 strategies for staying connected in the marketplace. Read More
Four Business Relationships You Need
When starting a new private practice or running an existing practice, we often need to seek expert business advice. Read more
In Private Practice: It’s All About Relationships
Whether you are thinking about venturing into private practice, have just hung out your shingle or are a seasoned practitioner, one of the keys to your success is marketing. There are dozens of ways to get the word out: ads in local newspapers and telephone directories; websites and Facebook pages; presentations to potential referral sources, such as physicians; talks with community groups, such as PTAs and civic associations; participation in community health fairs … the possibilities are many. Read More
