Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice.
BLOG: Are You Working On Your Business or In It?
Are You Working ON Your Business or IN It?
It is an important distinction!
When you work in your business, you’re handling the day-to-day activities, such as paying invoices, answering the phone and seeing all the clients. When you are just starting out, that is okay. However, as your business grows and expands, wearing all the hats becomes overwhelming and some task(s) start to suffer. When you are continually hopping from task to task, you aren’t developing your SMART goals and working on achieving them. In this scenario, the CEO/you end up getting bogged down in the details that could be handled by an employee, rather than on the big picture.
When you work on your business, you’re improving and focusing on how to make it grow. You are creating processes to make it run efficiently, building relationships with your staff, vendors, clients and inquiries, implementing your marketing plan and reviewing your financials. These are all tasks that further develop your business.
Your time is most valuable when you act as the CEO and are focused on leading your team and growing your practice. Surround yourself with the right people for the specific task(s) and focus your energy on your strengths.
I am excited to announce that I am launching a monthly newsletter in addition to my blog! Acting as the CEO of your business is such an important topic that it will be covered in more depth in the inaugural issue!
Do you need help defining your role as the CEO? Contact Renee Matlock to schedule a complimentary, no-strings-attached, “Talk with Renee” session to discuss your practice, your goals and your dreams. Renee, the owner of The Private Practice Coach shares with clients her knowledge and expertise gained over 30 thirty years of building a profitable, multi-disciplinary private practice.
www.theprivatepracticecoach.com