Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice.
BLOG: Content Marketing
Content Marketing
Content marketing is intended to stimulate interest in your service without directly promoting it. Rather than being "salesy", it is designed to educate your Right Fit Client (RFC) about your service, build a relationship with your target audience, and relay how you can solve their problem. With content marketing you are providing High Value Content (HVC)--relevant content that addresses your RFC's compelling concern. You are showing them that you (as the established expert) understand your RFC's needs/challenges and can take them from Pain Island (the stress their issue causes) to Pleasure Island (what it feels like when you've remediated their concern).
In developing your content marketing strategy, you need to ask yourself why, who, where and how.
Why are doing it - to build your brand? Attract your RFC? Nurture and educate potential leads? Feed social media engagement? Establish your reputation as the expert? Picking one of these (or another) reasons will drive the content strategy. Remember when I said "if you market to everyone, you market to no one"? The same rule applies here, pick a Why and market around that.
Who are you helping? Hint: you've already solved this in defining your RFC!
Where do they spend their time? Where are you most likely to be seen by them. i.e. Facebook, local parent magazine. You know your RFC will view your content monthly via an E-Newsletter.
How will you help them in a way no one else can? This is where you showcase your expertise, competitive edge and superior customer service!
Once you have answered these questions, you are on your way. Just make sure that you are focusing your time and effort on authentic, engaging High Value Content that adds value to the concerns of your Right Fit Client.
If you need help designing your content marketing strategy, contact Renee Matlock to schedule a complimentary, no-strings-attached, “Talk with Renee” session to discuss your practice, your goals and your dreams. Renee, the owner of The Private Practice Coach shares with clients her knowledge and expertise gained over 30 thirty years of building a profitable, multi-disciplinary private practice.
