BLOG: Discovering Your Niche


The dictionary definition of a niche is a "specialized segment of the market for a particular kind of product or service". A niche market can be the key to a successful small business.  By focusing your business and marketing effort in this area, you will differentiate yourself and stand out among the crowd.

6 Steps to Discover Your Niche

Step 1--What are your interests and passions?

Step 2--What challenges do your ‘Right-Fit Clients’ (RFC) face? 

Step 3—What solutions (services/products) do you offer your RFC?

Step 4--Research and analyze competition

  • How are others addressing the needs of your RFC?
  • Research website, social media, reviews, print materials, and advertising of other service providers.

Step 5—Define your ‘Competitive Edge’.

  • How do your solutions differ from other service providers?
  • Differentiate your product or service so your RFC chooses you!

Step 6—Test…More Research

  • Is your niche viable?
  • Strategies: survey your target market, offer a free gift (lead magnet), educate and inform 

It is vitally important to have a well-defined niche market when planning your marketing strategy. The most common misconception about marketing is that "if you build it, they will come". The reality is: find your niche market, and offer a service that your RFC needs.  When you try to sell to everyone, you run the risk of selling to no one.


Do you need help Discovering Your Niche? Are you ready to take the next step to a thriving private practice? Contact Renee Matlock to schedule a complimentary, no-strings-attached, “Talk with Renee” session to discuss your practice, your goals and your dreams. Renee, the owner of The Private Practice Coach shares with clients her knowledge and expertise gained over 30 thirty years of building a profitable, multi-disciplinary private practice.



Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice.
Ready to take the next step toward a thriving practice?

Contact Renee today!