BLOG: Email Marketing

Are You Utilizing Email Marketing?

Email marketing is an effective tool for brand recognition, establishing yourself as an expert, and creating a relationship with your prospects, former clients and current clients. This tool should be integrated into your overall marketing plan.

First, make sure your email marketing follows your overall brand strategy. You can learn more about branding here. The more prospects read and learn about your company, the more confident they feel about doing business with you. This is part of the Know/Like/Trust factor.

Next, you should be demonstrating your area of expertise and providing content relevant to your audience's needs. While you can provide special offers or promotions in your newsletter, the primary purpose is to educate your audience, rather than sell to them. Here is why establishing yourself as an expert is so important.

Another benefit of this platform is that you can personalize the content. You can create sub-lists of contacts, so that the content is laser-focused to their particular needs. For example, you can create a main list as well as separate ones by categories such as school district contacts, OT clients, or parents of children with apraxia. Remember, we always want to market to our target audience because when you target everyone, you are actually targeting no one.

I know what you are thinking..."another item on my (already overflowing) plate." Email marketing is an aspect of your marketing plan that is easy to outsource!  

Do you need help with your marketing plan? Contact Renee Matlock to schedule a complimentary, no-strings-attached, “Talk with Renee” session to discuss your practice, your goals and your dreams. Renee, the owner of The Private Practice Coach shares with clients her knowledge and expertise gained over 30 thirty years of building a profitable, multi-disciplinary private practice.

www.theprivatepracticecoach.com

 

 

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice.